{"id":1077,"date":"2026-06-24T19:13:06","date_gmt":"2026-06-24T23:13:06","guid":{"rendered":"https:\/\/stacygrove.com\/blog\/?p=1077"},"modified":"2026-06-24T19:14:52","modified_gmt":"2026-06-24T23:14:52","slug":"what-to-know-about-investing-in-a-college-town","status":"publish","type":"post","link":"https:\/\/stacygrove.com\/blog\/what-to-know-about-investing-in-a-college-town\/","title":{"rendered":"What to Know About Investing in a College Town"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Here\u2019s the deal: Not&nbsp;all real estate markets&nbsp;are created equal when it comes to&nbsp;investing. Some markets rise&nbsp;and fall with the economy, with employers, with trends.&nbsp;College&nbsp;towns? They have something most markets don&#8217;t\u2014a&nbsp;built-in, self-replenishing demand engine that doesn&#8217;t take&nbsp;a&nbsp;year off. #boilerup<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I just spoke on&nbsp;a&nbsp;panel&nbsp;at the&nbsp;Indiana&nbsp;Association of REALTORS<sup>\u00ae<\/sup> Summer Summit&nbsp;all&nbsp;about&nbsp;buying&nbsp;and selling real estate&nbsp;around major universities.&nbsp;And while that conversation was&nbsp;aimed&nbsp;at&nbsp;agents, I kept thinking:&nbsp;<em>in<\/em><em>vestors need to hear this.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So here we go.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Purdue&nbsp;University&nbsp;has roughly 50,000+ undergrad students. Every fall,&nbsp;a&nbsp;wave of them needs&nbsp;a&nbsp;place to live. Every spring, some of them leave, and new ones show up to replace them. You&#8217;re not crossing your fingers hoping&nbsp;a&nbsp;tenant shows up. The demand is structural.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And it&#8217;s not just students. Universities bring faculty, graduate students, visiting researchers,&nbsp;athletic staff,&nbsp;administrators. Oftentimes, they need&nbsp;a&nbsp;place fast. I&#8217;ve worked with enough Purdue faculty&nbsp;arrivals to know that they&#8217;re motivated, they&#8217;re on&nbsp;a&nbsp;timeline,&nbsp;and they want something good.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s&nbsp;a&nbsp;landlord&#8217;s dream.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s something&nbsp;agents learn fast&nbsp;in&nbsp;college&nbsp;towns: The market has&nbsp;a&nbsp;rhythm,&nbsp;and that rhythm is the&nbsp;academic calendar. Late spring&nbsp;and early summer? Leases turn over. Fall semester? Demand surges. If you&#8217;re&nbsp;an&nbsp;investor, that predictability is&nbsp;actually&nbsp;a&nbsp;feature, not&nbsp;a&nbsp;bug. You can plan for it. You can price for it. You can make decisions&nbsp;around it. Compare that to&nbsp;a&nbsp;market that swings based on&nbsp;a&nbsp;plant closing or&nbsp;an employer leaving&nbsp;town. We\u2019ll take the predictable seasonal pattern&nbsp;all day long.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s where I&#8217;m going to save you some real money&nbsp;and headache (along with many of my dialed-in&nbsp;LOCAL Realtor peers):&nbsp;College&nbsp;towns have rules. Lots of them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Occupancy permits. Rental registration requirements. Restrictions on the number of unrelated tenants. Historic preservation overlays that limit what you can do to&nbsp;a&nbsp;property. Some cities near campuses have noise ordinances&nbsp;and parking requirements that directly&nbsp;affect your rental&nbsp;income potential.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before you close on&nbsp;anything near&nbsp;a&nbsp;university, you need to understand the local regulatory environment.&nbsp;<strong>Not knowing this can&nbsp;absolutely kill your returns.<\/strong>&nbsp;I&#8217;ve seen&nbsp;investors surprised&nbsp;at closing (or worse,&nbsp;after closing) by rules they didn&#8217;t research. Don&#8217;t be that person.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Work with someone who knows the specific market. This is not the place to blind.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The&nbsp;areas closest to campus&nbsp;are the most coveted, and for good reason. Students want to walk or bike to class. Faculty wants to be close to work. Young professionals want the walkability&nbsp;and the energy of&nbsp;a&nbsp;university&nbsp;town. But here&#8217;s the flip side: Those neighborhoods&nbsp;also come with the most scrutiny. Neighbors care. City councils care. Zoning boards care. You need to be&nbsp;a&nbsp;good landlord&nbsp;and&nbsp;a&nbsp;good neighbor, or you&#8217;ll find out quickly that the community pushes back.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The upside? If you do it right, these properties hold their value exceptionally well. Demand doesn&#8217;t evaporate when the economy softens because the&nbsp;university&nbsp;is still there.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I want to push back on the idea that &#8220;college&nbsp;town&nbsp;investing&#8221; just means student rentals. That&#8217;s one strategy, but it&#8217;s not the only one.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think&nbsp;about:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Faculty\u00a0and staff relocation<\/strong>\u00a0\u2014\u00a0university\u00a0hires often need to close fast\u00a0and want quality. Single-family homes\u00a0in\u00a0good school districts\u00a0are\u00a0in\u00a0strong demand.<\/li>\n\n\n\n<li><strong>Short-term rentals<\/strong>\u00a0\u2014 graduation weekends, homecoming, bowl games, major conferences. If you&#8217;re near\u00a0a\u00a0Big Ten school, your property can generate serious short-term\u00a0income\u00a0in\u00a0a\u00a0handful of weekends\u00a0a\u00a0year. (Ahem, check those #local rules &amp; regs, friends!)<\/li>\n\n\n\n<li><strong>Long-term holds<\/strong>\u00a0\u2014 land\u00a0and property near\u00a0a\u00a0major research\u00a0university\u00a0tends to\u00a0appreciate over time. Purdue isn&#8217;t going\u00a0anywhere. Neither is Notre Dame. Neither is IU. These\u00a0are century-old\u00a0institutions with billions\u00a0in\u00a0endowments.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">I&#8217;ve helped&nbsp;a&nbsp;lot of&nbsp;investors&nbsp;in&nbsp;Greater Lafayette over the years,&nbsp;and here&#8217;s my honest take:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Go&nbsp;in&nbsp;with your eyes open.<\/strong>&nbsp;Know the rules. Know the seasons. Know what kind of tenant you want&nbsp;and what kind of property fits that tenant. Don&#8217;t just chase the lowest price-per-door but understand what you&#8217;re&nbsp;actually&nbsp;buying.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Partner with someone local.<\/strong>&nbsp;I don&#8217;t say this just because I&#8217;m&nbsp;a&nbsp;Realtor. I say it because&nbsp;college&nbsp;town&nbsp;markets have nuances that you genuinely cannot get from Zillow. Knowing which streets flood, which blocks have parking problems, which neighborhoods the&nbsp;university&nbsp;is expanding&nbsp;into\u2014that&#8217;s&nbsp;intel you can only get from someone who works there every day. (Listen, I\u2019m&nbsp;about to be you&nbsp;in&nbsp;that red and white&nbsp;college&nbsp;town&nbsp;south of here . . . I will hire&nbsp;a&nbsp;local&nbsp;agent to represent me!)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Think long term.<\/strong>&nbsp;The&nbsp;investors I&#8217;ve seen do really well&nbsp;in&nbsp;markets like Lafayette&nbsp;aren&#8217;t trying to flip&nbsp;in&nbsp;18 months. They&#8217;re holding quality properties,&nbsp;attracting quality tenants,&nbsp;and building equity over time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">College&nbsp;towns&nbsp;aren&#8217;t&nbsp;a&nbsp;secret&nbsp;in&nbsp;the&nbsp;investing world, but they&#8217;re&nbsp;also not&nbsp;as crowded&nbsp;as coastal markets,&nbsp;and the fundamentals&nbsp;are genuinely strong. If you&#8217;ve been looking for&nbsp;a&nbsp;market with staying power, start looking&nbsp;at the zip codes&nbsp;around&nbsp;a&nbsp;major&nbsp;university.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There&#8217;s&nbsp;a&nbsp;reason I&#8217;ve been doing this&nbsp;in&nbsp;Lafayette for two decades. Purdue isn&#8217;t going&nbsp;anywhere.&nbsp;And neither is the demand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here\u2019s the deal: Not&nbsp;all real estate markets&nbsp;are created equal when it comes to&nbsp;investing. Some markets rise&nbsp;and fall with the economy, with employers, with trends.&nbsp;College&nbsp;towns? They have something most markets don&#8217;t\u2014a&nbsp;built-in, self-replenishing demand engine that doesn&#8217;t take&nbsp;a&nbsp;year off. #boilerup I just spoke on&nbsp;a&nbsp;panel&nbsp;at the&nbsp;Indiana&nbsp;Association of REALTORS\u00ae Summer Summit&nbsp;all&nbsp;about&nbsp;buying&nbsp;and selling real estate&nbsp;around major universities.&nbsp;And while that conversation [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1080,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[7],"tags":[],"class_list":["post-1077","post","type-post","status-publish","format-standard","has-post-thumbnail","category-homebuyer","entry"],"jetpack_featured_media_url":"https:\/\/stacygrove.com\/blog\/wp-content\/uploads\/2026\/06\/Screenshot-2026-06-24-at-7.14.10-PM.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/stacygrove.com\/blog\/wp-json\/wp\/v2\/posts\/1077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stacygrove.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stacygrove.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stacygrove.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stacygrove.com\/blog\/wp-json\/wp\/v2\/comments?post=1077"}],"version-history":[{"count":1,"href":"https:\/\/stacygrove.com\/blog\/wp-json\/wp\/v2\/posts\/1077\/revisions"}],"predecessor-version":[{"id":1079,"href":"https:\/\/stacygrove.com\/blog\/wp-json\/wp\/v2\/posts\/1077\/revisions\/1079"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stacygrove.com\/blog\/wp-json\/wp\/v2\/media\/1080"}],"wp:attachment":[{"href":"https:\/\/stacygrove.com\/blog\/wp-json\/wp\/v2\/media?parent=1077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stacygrove.com\/blog\/wp-json\/wp\/v2\/categories?post=1077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stacygrove.com\/blog\/wp-json\/wp\/v2\/tags?post=1077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}